GRACE

Jielia Group was founded in 1986, its predecessor is Zhejiang Jielia Towel Co., Ltd. The headquarters is located in the ancient capital of Yue and the hometown of Xishi with beautiful scenery, a gathering of humanities and a long history. It is also an excellent tourist city in the country-Zhuji City, Zhejiang Province. After more than 30 years of entrepreneurship and innovation, it now has "one general and two places" production and research bases in Zhejiang, Xinjiang and Hubei, with total assets of more than 4 billion yuan and more than 6800 employees. It has become a group company integrating spinning, dyeing and finishing, weaving, marketing and logistics, with towel products as its core business and underwear, socks and household goods. The company takes "quality strong enterprise, brand strong enterprise" as the core strategy of the enterprise. In the early stage of the establishment of the company, the founder of the company established the nine-character management policy of "emphasizing quality, stressing integrity, and creating a brand", established the quality concept of "using morality to create quality", and cherished the industrial ideal of "using the world's best cotton to be the world's best product", with the strategic goal of "building the first brand in China's home textile industry" and "building international jialiya" as leading the rapid development of the enterprise.